Owner of Trend Digital

IG: @trenddigital.stl

Email: trenddigital.stl@gmail.com

Personal

IG: @Rachel_mackin_

Email: mackinjrachel@gmail.com

LinkedIn: Rachel Mackin

Bio

Hello! I’m Rachel Mackin. I hold a master’s degree in digital ​marketing, a bachelor’s degree in marketing, and a minor in ​social media and digital content creation. With three years of ​experience in the social media management industry, I’m eager ​to continue expanding my knowledge and skills.

I specialize in content creation, product photo shoots, graphic ​design, market research, and social media strategy. My work ​spans various sectors, including fashion boutiques, textile ​artistry, events, and aesthetics. Each experience has deepened ​my appreciation and curiosity for the ever-evolving world of ​social media management.

As a naturally creative person, I thrive on opportunities to ​empower the businesses I work with. Driven by my core values ​of curiosity and commitment, I strive to build meaningful ​partnerships that not only elevate brands but also foster ​authentic connections with their audiences.

Portfolio

01

Campaign for the “ It Girl Collection” ​launch for MOss Boutique

For this campaign, our inspiration was ​Gilmore girls, Clueless, and Legally ​Blonde. This collection was filled with ​classic fall pieces that appeal to women ​ages 18-35. I was in charge of creating a set ​of 6 short form videos and linking the ​products to TikTok shop.

Tasks:

• Plan and accessorize ​outfits to the theme
• Come up with a location
• Locate trending sounds to ​use within the videos
• Plan captions, hashtags, ​and schedule posts.
• Link products to TikTok ​shop.
  

02

Instagram Account Audit for GLOW by Shannon, a ​mobile spray tanning business. Her main struggles were ​reaching new clients on social media and consistently ​posting.

Tasks

• Tips to optimize of profile
  
• Identify brand voice
• 5 Story highlight ideas
• Competitive analysis (SWOT)
• Community management tips
• Content ideas custom to the business’ niche market
• Review of engagement metrics and demographics
  

For this audit, I ​recommended to ​implement posting 2-3 ​times per week and review ​the engagement data with ​a couple weeks of ​consistency.

Additionally I included ​30+ video and photo ideas ​as inspiration for new ​types of content.

03

Mock IG Feed transformation for Ali ​Michelle Co. a digital designer that ​creates graphic art work for sweatshirts ​and stickers.

The main concerns with this account were the stock image ​usage, lack of variety in posts, and consistency of posts.

Tasks/Advice

• Posting “trendy” or holiday products well ahead of time ​to reach more consumers before launching on the ​companies Etsy page.
  
• Posting a variety of content including behind the scenes, ​customer reviews/photos, personal branding, sticker ​collections, custom designs.
  
• I see the sticker posts perform best on this account, I ​think this is due to the fact that the majority of the other ​photos are stock images. While I think stock images can ​provide details, I don’t think they are the best to convert ​to sales.
  
• Leaning into the girly, young and fun vibe would appeal ​to this target market to effectively grow the accounts ​audience.
  

“Rachel is amazing. She responds very quickly and gives ​great feedback. She took the time to understand my ​brand and delivered a tailored marketing strategy that ​exceeded my expectations. ”...”I also love the content ​ideas Rachel recommended, and will definitely be doing ​"new arrivals" and "BTS" shots. 12/10 would ​recommend using Trend Digital/Rachel for your ​business!”

Alyssa

Precious and Poppy Boutique

Services

Tier 1:

• Management of up to 3 social media ​accounts
• Profile optimization
• Feed and stories planning/strategy
• 2 photo/carousel/graphics posts per week
• 1 TikTok/reel per week
• 3 stories set per week
• Caption writing
• Optimized hashtags
• Scheduling all content
• Insights reporting monthly
• Ongoing revisions
• Monthly call to review analytics
• Organic targeted growth
• Community management
  

Services

• Email marketing service includes up to 4 ​emails per month utilizing the company's ​email marketing platform (optional to ​purchase per email for clients wanting 1-2 ​emails per month).
  
• Great for upcoming events, new ​products/services, boosting sales, holiday ​promotions, and newsletters
  
• Engaging subject line creation
  
• Clear call-to-action
  
• Visually appealing graphics
  
• Providing value to customers
  
• Demographic research
  
• Recommendations on how to increase ​email subscribers